The digitalization of products and services is becoming an integral element of business processes. Its impact on business performance, however, is not yet fully understood. In this study, Italian startups are analysed to discover their digital behaviors. The adoption of intra-organizational as well as inter-organizational electronic infrastructures is considered. By using a mixed methods approach using manual analysis (Step 3) as well as computer-assisted analysis (Step 4), and confirmation analysis (Step 5) are triangulated to determine the most important factors that affect the digital behavior of Italian startups.
The analysis adslwireless.biz browse tech site of the data shows that on average Italian startups use 1.23 digital infrastructures across organizations and 1.75 intra-organizational digital infrastructures. It can also be seen that the utilization of these digital infrastructures is limited and on average, about 90% of the reviewed Italian startups have no more than two of the inter-organizational digital infrastructures that are considered and 68% of the startups have adopted no more than one of the intra-organizational digital infrastructures.
These results suggest that a large majority of Italian startups have a digital follower approach instead of an advanced digital leader behavior. The primary reason may be due to the fact that, despite being included in the Startup Act policy initiative, they are not yet mature enough for digital leadership strategies. It is for this reason that it is suggested to the government that they adopt new policies aimed at improving the digitalization of Italian Startup Ecosystem. This could include, for instance, public financial incentives aimed towards the digitalization of startups.